Web design and SEO

Sites built by hand, for businesses that need to be found

Two things, depending on what you need: a website that people find and read, or a single page built around one decision. Both are written for your business, not assembled from a template.

Checked at launchResult
Speed on mobileOver 90
AccessibilityOver 90
Search readinessOver 90
Every page describedDone
Monthly licence feesNone
Built by handNo page builderYours to keepFound from day one

Included in every site

What you get, whichever of the two you choose

The same list applies to both, at different sizes. Nothing here is an extra sold on top.

Built by hand

No template, no page builder, and no code you never asked for.

Technical SEO complete

Structured data, sitemap, robots, titles and descriptions, in every build.

Over 90 at launch

Speed, accessibility and search readiness, measured on mobile before handover.

Works everywhere

Phone, tablet and desktop, built and checked at the sizes people actually use.

Two rounds of revisions

A round means you gather your comments and send them in one go, then I apply them.

No lock in

The code, the content and the accounts are yours, with no monthly licence.

Two products

Which one do you need?

Choose which product to see

Five pages plus a contact form, built around what your business actually does. Technical SEO is in the build, not sold on top, and the result is measured before it is handed over.

A website

Up to five pages plus a contact form, built by hand

1 to 2 weeksfrom your content to live
32 hoursbase build, at your market rate
Over 90guaranteed at launch

What you get

  • Built by hand, with no template and no page builder
  • The structure settled before the build: which pages exist, and what each one has to answer
  • Up to five pages plus a contact form
  • Sections for a gallery, testimonials and common questions, where a page needs them
  • Unique layout, banners, photo and video where they help
  • Structured data in the Schema.org format, a sitemap and a valid robots.txt
  • A unique title and description on every page, and hreflang on multilingual sites
  • The text you send shaped so each page answers a real search
  • llms.txt, the file that tells an AI assistant what the site contains
  • Over 90 for speed, accessibility and search readiness
  • Every image you send is optimised for speed
  • Works on a phone, a tablet and a desktop
  • Runs entirely over HTTPS, with nothing loaded insecurely
  • A contact form that notifies you by email
  • Phone and WhatsApp buttons on your site, tappable straight from a mobile
  • Your location on a map, as an image linking to Google Maps
  • Links to your social media pages
  • Legal pages: privacy, cookies and terms
  • Your domain sorted, and registered in your name
  • Two rounds of revisions, defined in writing
  • A lifetime guarantee on implementation errors
  • No monthly licence for the software the site runs on
  • The code, the content and the accounts are yours
  • An export of your content on request, in a format another developer can import

A single page built around one goal. No menu, no detours, nothing that leads away from the thing you want the visitor to do. Made to be measured, so you know whether it worked.

A landing page that converts

One page, one goal, built by hand

3 to 5 daysfrom your content to live
12 hoursbase build, at your market rate
Over 90guaranteed at launch

What you get

  • One page, one goal, one call to action
  • Conversion tracking, set up before launch
  • Built by hand, no template and no page builder
  • You can see how many arrived and how many acted
  • The message structured before anything is designed
  • Technical SEO setup, the same as on a full site
  • No menu and no links that lead away from the goal
  • Over 90 for speed, accessibility and search readiness
  • The call to action repeated where it is needed
  • Works on a phone, a tablet and a desktop
  • Two rounds of revisions, defined in writing
  • A form that notifies you by email
  • Legal pages: privacy and cookies
  • The code, the content and the accounts are yours
  • No monthly licence for the software it runs on
  • A small monthly plan afterwards, if you want one

Options, with their own price

  • Analytics and cookie consent
  • Search performance monitoring
  • Global speed and attack protection
  • Business email on your domain
  • Managed hosting and updates

What lives inside the site is in the price. These run on accounts in your own name, so they are listed separately and any of them can be left out.

The guarantee, in plain words: if something was built wrong, I fix it, whenever it surfaces, at no cost. It does not cover changes you ask for later, new features, or something broken by another party.

The legal pages are standard structure and wording, adapted to what the site actually collects. They are not legal advice and do not replace a lawyer.

Not included

  • Writing your content from a blank page. Rough notes are enough, and shaping them into pages is part of the build.
  • Photography and video
  • Translating your content. The multilingual structure is in the price; translating the words is not
  • Migrating data from an old site

On images: your own or stock, with the stock licence paid by you.

Where I am not the right choice

Why I do not build on WordPress, WooCommerce or PrestaShop

Those platforms are a reasonable choice for a lot of businesses, and there are people who work with them every day and do it well. My reason for not being one of them is narrow, and it is the same in all three cases: they make the result depend on things neither of us controls.

  • Performance is decided by a theme and a set of plugins, each loading code of its own. A speed budget you cannot enforce is not a budget
  • Security turns into dependency hygiene. Every plugin is code neither of us reviewed, updated on a schedule neither of us sets
  • Deployment stops being repeatable. Changes are made in an admin panel instead of somewhere you can roll back from
  • So I build tailored products instead: fewer moving parts, an attack surface I can describe, and a speed figure I can stand behind
What you are buyingAnswer
Performance decided by a theme and pluginsNo
Third party code you never reviewedNo
Updates on somebody else's scheduleNo
Monthly licence for the softwareNo
Code written for your businessYes
An attack surface that can be describedYes
A deploy that can be repeated and reversedYes
A speed figure measured before handoverYes

When the site has to sell

Take payment, and issue a proper invoice

A sales site has to accept money and give the customer a receipt that holds up. The payment processor is chosen to fit your market and your bank, Stripe or another, and the principle is the same for all of them. The invoice comes out in the format your tax authority expects, not a PDF you assemble by hand.

  • The processor account is in your own name, so the money lands in your bank and never passes through mine
  • Which processor fits is a question about your market and your bank, not about which one is quickest to wire up
  • The invoice format follows the rules where you are registered, so it is accepted rather than argued about
What you are buyingAnswer
One processor forced on every clientNo
A PDF you assemble by handNo
A processor chosen for your market and bankYes
The processor account in your own nameYes
An invoice in the format your tax authority expectsYes

How it runs

From your content to a site that is live

  1. Structure

    We agree which pages exist and what each one has to answer, before anything is designed.

  2. Build

    You send your content, finished or rough, and it is shaped into pages that read well.

  3. Two rounds

    You gather your comments and send them in one go, twice. Further rounds are quoted separately.

  4. Launch

    Measured, handed over, and running on a small monthly plan if you want one.

A small site is live in one to two weeks

How much

You can work it out yourself, right now

An estimate in five questionspages, languages and what you want included. The figure appears at your own market rate, with the hours shown next to it.
Fixed after scopingthe estimate is a starting point. After a short conversation the price is fixed, so it does not move while the work runs.

What a website costs

Wondering what this would cost?

Answer five questions and see an indicative figure for your market, with the effort behind each line. No form, no email. The estimate covers the build; hosting and updates run on a small monthly plan, priced for your market.

Estimate a website

Questions

Frequently asked questions

Which one do I need, a site or a landing page?

A landing page if you are sending traffic to one offer and want one thing to happen: a form filled in, a call booked, a purchase made. A website if people are looking for you and need to understand what you do before they decide. If you are not sure, describe the situation and I will tell you which one, including when the honest answer is that you need neither yet.

Why not WordPress, WooCommerce or PrestaShop?

Because on those platforms the result depends on a theme, on plugins and on an update schedule that neither of us controls. That affects three things at once: how fast the site is, how large its attack surface becomes, and whether a change can be reversed cleanly. I would not be able to promise a speed figure and keep it, so I do not take that work. If a platform is what you need, there are people who do it well.

How long does it take?

A small site is live in one to two weeks, a landing page in three to five working days, counting from the day your content reaches me. Larger sites take longer, and the estimator shows the hours behind the figure.

What does over 90 mean, exactly?

Over 90 for speed, accessibility and search readiness on mobile, measured with Google Lighthouse at launch, on the pages I deliver. Scripts you add later, chat widgets and embedded video change those numbers and are outside my control.

Who writes the content?

You do. The structure is part of the build: which pages exist and what each one has to answer. The words come from you, and they can arrive rough rather than polished, because shaping them is part of the work.

What happens after launch?

Hosting and updates run on a small monthly plan, priced for your market, with the first mailbox included. Small text and image changes are part of it. New pages, new features and a redesign are quoted separately, and you can take everything elsewhere at any point: the code and the accounts are yours from the first day.

Work out what yours would cost

Five questions, no email address, and the figure is at your own market rate.

Discuss a website