Insights

Practical notes for people building and running real systems

Honest, useful articles on custom software, SaaS, automation, security and SEO for SMEs across the DACH region, the EU and the US.

What I write about

SubjectThe work behind it

Custom software and SaaSCustom business applications

AutomationWorkflow automation

IntegrationSystem integration

SecurityManaged hosting

SEOWeb design and SEO

I write about the work I do, which is why the list is short and stays that way.

2026-07-07

Custom software vs. off-the-shelf: how SMEs should decide

A practical, honest framework for deciding between off-the-shelf software and a custom build: when each wins, what drives the cost, and how to choose.